Supporting the People Behind the Produce Running a farm is deeply rewarding — but it can also be demanding, exhausting, and emotionally heavy. Long hours, seasonal pressure, family responsibilities, and the unpredictability of agriculture can make it difficult to maintain balance between work and personal well-being. At NAFDMA, we believe supporting farms means supporting the people behind them . That’s why our Education Center includes resources focused on mental health, wellness, and work-life balance for farm operators and their teams. These sessions from NAFDMA speakers and members offer practical strategies, honest conversations, and encouragement for navigating the realities of farm life while protecting your physical and emotional well-being. Below are a few examples of what awaits you in NAFDMA's Education Center ! To access these resources: Visit NAFDMA.com Click on Education Center Log in to your account Scroll to the bottom of the page and select Work-Life Balance  Mental Health on the Farm This powerful session opens the door to an important conversation happening across agriculture: mental health. As the stigma surrounding mental health begins to fade, more farmers are sharing their experiences and supporting one another. In this session, Christy Heimstra of Clovermead Adventure Farm, Phil Quinn of Quinn Farm, and Colleen McKay of Your Farm Market share personal stories of navigating mental health crises that impacted their families and businesses. Their experiences remind us that no one in the NAFDMA community has to face these challenges alone. Yesterday’s Gone: Thriving in Your Business Today Presented by Bob Phibbs This session focuses on practical strategies for resetting your mindset and creating positive momentum in your daily routine. Bob Phibbs shares tips for starting and ending each day with intention , along with an interactive exercise designed to build a “positive energy shield” to help you stay focused and energized in your work and leadership. Staying Emotionally and Physically Healthy on the Farm Presented by Deanna Black Balancing health and business during a busy farm season is no easy task. In this workshop, Deanna Black explores how farms can support both financial wellness and personal wellness . Topics include: Developing pricing systems and programs that support both profitability and personal balance Reframing the “J.O.B.” mindset — Justifying Others’ Business vs. Joy of Being Maintaining physical wellness during the busiest parts of the farm season Keep Calm and Farm On Presented by Deanna Black Stress is inevitable in farm life — but managing it effectively is a skill that can be learned. This session helps participants: Recognize stress triggers and behavioral tendencies Identify activities that restore energy and focus Utilize tools and resources that support healthier stress management both at home and on the farm Wellness vs. Fitness Within Farm Life Presented by Deanna Black Wellness and fitness are often used interchangeably, but they are not the same. This session explores how farmers can understand the difference and create realistic strategies for maintaining both. Participants will: Learn the benefits of both wellness and physical fitness Identify areas of life that support — or hinder — health Develop two practical wellness programs: one for peak season and one for the off-season Positive Farm Fitness Presented by Deanna Black Being healthy on the farm doesn’t require gym memberships or complicated routines. This session focuses on simple, sustainable ways to maintain energy, happiness, and productivity throughout the season. Participants will discover how small moments of movement, laughter, and intentional care can make a significant difference in both personal well-being and farm performance. A Healthier Farm Starts with a Healthier Farmer Agritourism is built on passion, hospitality, and community. But none of those things can thrive if the people running the farm are burned out or overwhelmed. Taking time to care for your mental, emotional, and physical health isn’t a luxury — it’s an investment in your farm, your family, and your future. The NAFDMA community is here to support you every step of the way.

You can hear it before you see it. That squeal. That belly laugh. That unmistakable thud-bounce-thud rhythm of kids launching themselves into pure joy. Walk into any thriving agritourism destination and you’ll spot it fast — a sea of flying hair, flailing arms, and parents pretending they’re “just supervising” while secretly wishing it was their turn. A Jumping Pillow® isn’t just an attraction. It’s energy. It’s connection. It’s family time disguised as fun. It’s revenue wrapped in laughter. And when placed intentionally? It becomes one of the hardest-working assets on your property. What Is a Jumping Pillow® — and Why It Works The Jumping Pillow® is a patented inflatable play surface designed to bring hours of fun to guests of all ages. With more than 30 years of experience and thousands of installations worldwide, Original Jumping Pillows has perfected not just the product — but how it performs as a business booster for farms, attractions, camps, resorts, and parks. Unlike standard inflatables, Jumping Pillows® are: Engineered for safety and durability with certified materials built to withstand heavy, daily use Customizable in size and color to match your layout and branding Fully insurable and compliant , something experienced operators deeply value This isn’t a temporary attraction. It’s infrastructure for engagement. The Business Opportunity: Engagement That Pays Attraction elements are only as valuable as the memories they help create — and the revenue they help sustain. Jumping Pillows® do both. 1. They Draw Foot Traffic — and Keep Families Longer Kids can’t resist them. And when kids stay longer, adults stay longer too. More time on your property means: More meals purchased More merchandise sold More add-on experiences booked Length of stay is one of the strongest revenue indicators in agritourism. A jumping pillow naturally extends it. 2. They Boost On-Site Revenue Whether included in admission or offered as a premium experience, a Jumping Pillow® creates a clear reason for guests to say “yes.” It’s visible. It’s tangible. It feels like value. And it often becomes the reason families return next season. 3. They Enhance Social Share-ability In today’s digital world, joy is marketing. A vibrant jumping pillow setup becomes a photo magnet — bright colors, mid-air laughter, wind-blown hair. Guests capture it. Tag it. Share it. Free promotion. Real families. Authentic excitement. Actionable Ways to Feature a Jumping Pillow® Smart placement and programming amplify impact. Here’s how operators maximize theirs: Gateway Placement Position it near your entrance or main lawn so guests see it immediately. First impressions matter. Seasonal Events Pair bounce sessions with themed days — fall festivals, summer splash events, even holiday light nights. Tiered Pricing Offer structured play times: First 30 minutes included with admission Extended time available for a small fee It creates natural up-sell opportunities without feeling forced. Package Play With Merchandise The pillow experience opens doors for retail — just like successful farms pair play with products. Consider: “I Bounced Here” kids’ tees Branded water bottles for warm days Jumping Pillow® keychains or stickers Small purchases. Big emotional payoff. The Takeaway A Jumping Pillow® isn’t just another play structure. It’s an engagement engine. A photo magnet. A revenue driver. When placed intentionally and marketed creatively, it becomes more than a feature — it becomes part of your farm’s identity. And in agritourism, identity drives loyalty. Loyalty drives return visits. And return visits drive sustainable growth.