Too often, unique, high-value seasonal items remain lost on shelves, unable to compete with the sheer volume of surrounding jars and packages in a sea of monotony. Identify one " sleeper product " each season—a special jam, a gourmet baking mix, a heritage squash variety—and give it the dedicated display it deserves. The Opportunity: When you isolate a single item and present it powerfully, you create exclusivity, rarity, and urgency . This strategy focuses the customer's buying energy on a high-margin, seasonally relevant star . Actionable Tip: Create a monumental feature display for that one product, ideally placed at the store entrance or in a highly trafficked area. Use dramatic height, premium signage that tells the product’s unique story (e.g., "The Forgotten Heirloom: Our Great-Grandmother's Winter Squash"), and focused lighting . On a smaller scale, highlighting a niche item on a dedicated, small table can raise awareness and encourage impulse buying. By giving a single product this "shout-out" moment, you transform it from a commodity on a shelf into a must-have seasonal treasure .