Meghan Custer of McCutcheon's Apple Products provides some great insight this week, from one of our Supplier Members.

When customers try a sample of a product, they’re more likely to purchase it. Sampling provides an opportunity for customers to experience the taste and quality of your products firsthand, which can lead to increased sales. Additionally, sampling provides a great opportunity to introduce new products to customers. It allows them to try something they might not have considered before, increasing the likelihood of adding to their purchase. Sampling can also be used strategically to promote complementary products within your market. For example, if you’re sampling hot apple cider, you can pair jugs of cider with mulling spices or cinnamon sticks, encouraging customers to purchase multiple items that complement each other.

Be sure to check out McCutcheon's products if you are looking for new products for your farm store or retail space.  They have been in business through 5 generations and are proudly family owned and operated.  Stock up on their wide range of fruit butters, preserves, BBQ sauces, pasta sauces, honey, old fashioned sodas, shelf-stable ciders, teas, baking mixes, and more!  Be sure to check out the Supplier Directory to connect with McCutcheon's and many other vendors who support our industry.