Everyone is always looking for an easy-to-implement change that will have incredible impacts on the bottom line.  Great retail display insights from Branden Denchfield of Olde Tradition Spice:

How This Apple Orchard Doubled Their Mulling Spice Sales Using a $13 Display

When Tougas Family Farm, a 53-acre apple orchard in Massachusetts, experienced a self-described case of “Apple math” – ordering much more mulling spice than they normally sell, the employees decided to come up with a creative solution: a $13 refrigerator merchandise display placed inside their fridge, directly in front of the apple cider. The suction cup held 8 boxes of Olde Tradition Spice mulling spices and featured a simple statement: “Mulling spice - for hot cider or spiced tea/wine - $4.99.” Instantly, Tougas saw their sales increase from this merchandising idea. It was an overnight success and boosted mulling spice sales by placing them right in front of customers as they were buying cider. By creatively merchandising their inventory, Tougas learned a valuable marketing lesson about the importance of product placement. Could your business, like Tougas, increase sales by merchandising in a strategic way or placing products in a new location?

Cross-Promoting Products

At Olde Tradition Spice, we love hearing stories of farm-marketing ingenuity. Our mulling spices are all natural – no sugar, no caffeine, no salt, or preservatives – and make the perfect addition to any market selling cider. If your orchard has come up with its own creative way of merchandising mulling spices, we would love to hear it! Or, if you would like one of these same merchandising displays Tougas used, we are sending them out free of charge with orders of 6 or more cases - just email us at sales@oldetraditionspice.com, call us at 800-977-1117 and mention this article.  We look forward to hearing from you soon and to a wonderful year of sales in 2024!