Event Idea on the Farm

Many farms are always on the lookout for unique ideas to introduce new customers to their farm.  Many farms hold regular weekend festivals focused on a particular crop or offering, but have you thought about doing a one-time event with a different focus to attract a new audience? 


FOMO

Frank Price shared a number of different ideas focused on Pop-Up Festivals on your farm.  His presentation is available to members through our Education Center in the Festivals and Events section.  The concept feeds on the FOMO (Fear of Missing out) factor, and should be unique from your annual or regular events.  If it is super successful, it can become an annual event. 


Formula for Success

Be sure to identify a theme or unique aspect to the event.  Examples can be Art on the Farm, a Tomato Day, or the Dog Days of Summer.  Whatever is chosen, lean into that theme for all aspects of the pop-up event including marketing, food & beverage, activities, etc.   Local small businesses in your area who fit the theme will likely be very excited to collaborate and cross-promote the event. 


Staff Involvement

Be sure to have fun!  If doing Art on the Farm, have each employee make their own 5-minute painting to hang.  Have everyone dress in red for a Tomato Day.  If your employees are having fun, that will translate to the enjoyment and interactivity of the guests, and provide a sense of ownership to them. 


Let loose the creativity!

RECENT ARTICLES

💩Happens!

By Christine Hawks • September 28, 2026
Yes, 💩happens…literally! Petting zoos, riding stables, restroom trailers, porta-potties, and did you just say corn maze?!? Eww! But, remember you, yes YOU, make the good 💩happen!

We See You

By Suzi Spahr • September 28, 2026
As NAFDMA staff, we know you are in the true thick of fall season in the Northern Hemisphere. Things feel tough, you are worn down, and if one more customer asks *that question* again, you feel as if you are going to lose your mind. It can be helpful at this point to remember where you started vs where you are now. YOU have done the hard work to create a beautiful space for customers to truly make memories. And if you can transform a farm into a place of memories, you can weather whatever storm (literal or figurative) that comes your way. In life, we all start somewhere and use our individual skills, hard work, and imagination to make the world a better place. Just think about how far you have come already...and where you can go. We see you, and we see every bit of the enchantment you create and the exhaustion it causes. YOU are amazing. Photos courtesy of DeBuck’s Family Farm and Lynd Fruit Farm .

Behind the Magic: What It Takes to Bring a Vision to Life

By Suzi Spahr • September 18, 2026
Every great experience starts with someone saying, “I have an idea.”