Creating a Marketing Plan that Showcases Your Agritourism Experience!

This session will focus on the key elements of a successful marketing plan for your agritourism operation. We will cover high level marketing strategies and dig down into how to take next steps to complete these actions and goals.

You will learn:

• strategies for identifying and showcasing the unique aspects of your operation to create a compelling and memorable experience for visitors, and how to create messaging and marketing materials that highlight these unique aspects.
• how to develop a comprehensive marketing plan that is tailored to your specific agritourism business, including the following key elements: identifying target audiences, developing a brand identity, setting marketing goals, and creating a marketing budget.
• how to measure the effectiveness of your marketing efforts including website analytics, social media metrics, and customer feedback, and how to use this data to refine your marketing strategies and make decisions about future marketing investments.

An industry pioneer, Bill McGlade has served the community, association, and events industry through innovation and ingenuity. As a published author, speaker, and 3x M&A, Bill has scaled, sold, and acquired multiple businesses to further the trajectory of the industry. A firm believer in community and its value in the marketing ecosystem, Bill is currently the President of both epIQ Creative Group (a design and content marketing agency) and Community Leaders Institute (a professional membership organization representing 27,000 community and marketing professionals).

Megan Saad is a marketing leader who has spent over a decade partnering with organizations to drive attendance to events with a focus on the power of content while they do it. Formerly the Marketing Director at IAAPA - The Global Association for the Attractions Industry and now a Senior Account Executive at Sessionboard, she is passionate about the events industry and bringing communities together.