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Farmers cultivate new business models as the pandemic forces them to adapt

28 Jul 2020 4:00 PM | Anonymous member (Administrator)
Farmers cultivate new business models as the pandemic forces them to adapt
The Roanoke Times
When the schools shuttered because of the coronavirus pandemic, Jerry Conner began to worry about the fate of his farm. Four Oaks Farms, a hydroponic operation in Wirtz, counted Franklin County Public Schools and Roanoke College among its customers. And the farmers markets where Conner also sells his lettuce and greens were scrambling to adapt. He estimated those two avenues make up about 80% of the farm’s sales.



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