April 5th - This session will focus on the key elements of a successful marketing plan for your agritourism operation. We will cover high level marketing strategies and dig down into how to take next steps to complete these actions and goals.
You will learn:
• strategies for identifying and showcasing the unique aspects of your operation to create a compelling and memorable experience for visitors, and how to create messaging and marketing materials that highlight these unique aspects.
• how to develop a comprehensive marketing plan that is tailored to your specific agritourism business, including the following key elements: identifying target audiences, developing a brand identity, setting marketing goals, and creating a marketing budget.
• how to measure the effectiveness of your marketing efforts including website analytics, social media metrics, and customer feedback, and how to use this data to refine your marketing strategies and make decisions about future marketing investments.
April 12th - Wickham Farm will serve as our test case to build and enhance their current Marketing Plan.