Event Psychology: 3 Reasons Why People Attend & Return

From the 2023 NAFDMA Convention - Attendees will come to understand why people attend events, what keeps them coming back and what drives their interest to tell their friends. Drawing from research in social psychology, event management and group dynamics, attendees will be exposed to learnings that they can leverage across every aspect of their individual businesses. Attendees will walk away with: • A new understanding of what drives attendance of any event or experience • How to change the design of the offerings to increase attendance of events • New connections to leverage support of one another's businesses